420 years "old medicine" Chen Liji will start again
The word "fashion" in the old name "Fashion" is in the old name of the Chinese medicine. It seems that it doesn’t work, but Chen Liji will do it.
Li Chuyuan, Party Secretary and Chairman of the Guangyao Group, said that in September, Chen Liji returned to Beijing Road for the old site, and creating a "trade, experience, culture" red card point.
A series of innovative initiatives make old names more charm. This year, "Chen Liji Chinese Medicine Cultural Park" was selected for the first 20 Guangdong industrial tourism boutique lines.
"Chen Liji traditional Chinese medicine culture" was selected in Guangzhou, "China’s China’s non-legacy" exhibition, and another 17 countries in Guangzhou Tower for two months. In September, Beijing Road was officially opened in 11 pilots in 11 pilots, located in the first floor of Guangli Chen Liji Building, 194 Beijing Road, Guangzhou City Culture. At the site of Chen Liji’s entrepreneurial period, Chen Liji restored the extensive architectural style of the old pawlings and reproduced the brilliance of four hundred years. It is reported that Chen Liji Building mainly includes the first floor of six shops, Guangxi old-fashioned non-legacy exhibition hall, Chen Liji Non -… The overall exhibition is integrated with the path of "national non-legacy, Guangzhou imprint, and the old medicine", Chen Liji old shop ".
Among them, Chen Liji’s Non -..st WI Wenhua Studio uses the "Chinese Medicine Non-Genis Culture" as the core goal, through "instrument, skills, art, gift" and other means, through the form of exhibition, experience, exchange, etc., to promote traditional Chinese medicine to the general public culture.
It is worth mentioning that Chen Liji also used the live broadcast of contemporary fashion, only the first day of operation, the number of live online viewing, attracted many young people to stop, this "longest-lived non-legacy" on the Beijing Road It became a net red card. In the future, Chen Liji will plan to build Guangyao Chen Liji Building, explore new formats, new models, closely revolve around "four new and colorful" "old city new vitality" requirements, and build a "trade, experience, living room" in one The Chinese Medicine Culture Center, with the Beijing Road Jianmin Pharmacy, and the Chribin Medicine Store became the central axis of the development of the Guangzhou City Health Industry, which became a beautiful pearl in the living room of the Guangzhou City. Inheritance of cultural inheritance, Chen Liji’s production, operation, and research are also advancing with the times. With the iteration of traditional crafts, the improvement of modern equipment, in order to ensure product technology and quality, Chen Liji introduced multiple automation equipment and production lines, built high-standard drug quality inspection venues and equipped with various high-precision testing instruments, using strict Production process systems and high standards of quality system organize production, continuously develop high levels in production management level and quality assurance system.
"Chen Liji is a high-tech enterprise, real innovation is the concept innovation, including the entire production process, to go deep into every employee, become a gene.
"Shi Hongchao said that Chen Liji’s scientific research costs have been doubled for five times in the past 10 years. In addition, Chen Liji also set up research centers to absorb numerous medical people.
According to the data, Chen Liji has obtained high-tech enterprise certification for many years. As of 2020, Chen Liji has 46 effective authorized intellectual property rights, including 32 invention patents, 7 utility model patents, 7 appearance patents, and 7 invention patents. From 2015, Chen Liji surrounded "Chen Peicheng Health" and "Unexvisible" of Chinese Medicine, innovation and development of Chenpi’s health industry, building a new model of experience-style tangerine economy, achieving "Da Nanjia" and "Big Health" double wheel Drive development. Chen Liji Chen Pei’s big health tea industry mainly operates Chenpi derivatives (such as Chen’s skin red bean sand mooncake, citrus tea, Chenpi hills, etc.), becoming a stylish and convenient. Shi Hongchao revealed that in the next two years, Chen Liji will build a number 上海按摩店推荐 of "Chen Liji" tea hall hall in Guangzhou, and launch a series of branded tea halls in Beijing, Hangzhou, Shanghai and other places. The bay district will then create a "Chen Liji" 420, 420 years of storm, 420, persistence, Chen Liji as a "leader" "leader". Li Chuyuan said that Chen Liji should strengthen the mission, in the development of the old-fashioned development, in the forefront, inheriting the essence, play the advantage, occupying the high-end image of the industry, and shaping the high-end image of brand specialization. Guangyao Group will promote traditional Chinese medicine fashion, fashion Chinese medicine, and realize the high quality development of Chinese medicine sections, and realize traditional Chinese medicine sectors, and realize traditional Chinese medicine. Li Chuyuan 青浦油压全套 pointed out that he must inherit the essence and play an advantage.
Chen Liji is a brand with good development potential and characteristic advantage. It is necessary to dig deep into its own characteristics, combing brand value, find a segment, and strive to create an advantageous brand with industry influence.
Want to keep innovation and motivation. Chen Liji should actively explore the new way of old brand brands, brand innovation and development, in product innovation, scientific research innovation, business model innovation, cross-border cooperation innovation, international innovation, and seize domestic circulation as the main body, domestic international double The new development pattern of circulators, promotes the quality, refinement, daily use of traditional Chinese medicine products, and actively participate in the construction of Guangdong 上海外卖私人工作室思 and Hong Kong and Macao District, realizing the re-emergence of Chen Liji brand again, revitalizing the development.
"The state attaches great importance to the development of traditional Chinese medicine, marking the era of traditional Chinese medicine has been coming. Chen Liji’s struggle of generations have laid a solid development foundation for us, giving us a high development step, to our generation, We are lucky.
"Shi Hongchao emphasized that Chen Liji will chase the source, can not forget, but also to grasp the opportunity of the current Chinese medicine development, step into progress.
At the same time, "Yue Hong Kong, Macau Danzan District Chinese Medicine Highland China Highland China" shows that adhere to the people-oriented concept, aim at the forefront of world science and technology and industrial development, and integrate Chinese medicine multiple values ??and advantages Guangdong, Hong Kong, Macau Dashang District, improve Chinese and Western Medicine combined with medical model, accelerate the integration of Chinese medicine innovation, promote high-quality development of traditional Chinese medicine and industry, providing all-round, full life cycle for Chinese medicine industry, providing comprehensive and full life cycle for Chinese medicine industry and high quality of industry, Let the development of traditional Chinese medicine more benefits and the residents of Daxan District. "Program" proposed that by 2022, the Chinese medicine cooperation system in Guangdong, Hong Kong, Macao, founded that the total construction of shared institutional mechanism was smooth, built a group of high-level Chinese medicine hospitals, traditional Chinese medicine, traditional Chinese medicine, and national regions TCM medical centers, build a group of traditional Chinese medicine talent training bases with strong service functions, build a group of international-level Chinese medicine technology innovation platforms, forming a batch of major scientific research innovations that can be reproduced, promoting one The well-known brands of the Naslings of Mountains entered the international market.
Therefore, in the new period, Chen Liji is ready to go. Shi Hongchao said, during the "14th Five-Year Plan" period, Chen Liji will guide the first-class party building, first-class idea, first-class hardware, first-class software, first-class talent, first-class project, first-class results, etc., strive for five years to make another Chen Liji. ! By 2025, the sales scale and the brand impact are doubled, and the cultural confidence of more than four hundred years will promote the revitalization of traditional Chinese medicine.